Do you find marketing your eCommerce store overwhelming? Are you struggling to manage different channels simultaneously? If you’re unsure how to successfully boost your e-commerce business on Instagram, don’t worry! In this article, I will share some brilliant techniques and ideas to promote your business on this platform with ease.
In today’s fast-paced world, Instagram has emerged as a powerful tool for e-commerce businesses. With its vast reach and visually-driven platform, Instagram has become the go-to marketing tactic for brands looking to connect with customers. In fact, many customers now trust Instagram more than Facebook, Twitter and other social media platforms or email marketing. Curious to know how this is possible? Keep reading, and I’ll show you how Instagram can transform your ecommerce business.
SFirstly, I’ll share with you 5 compelling ideas for using Instagram for eCommerce business. Additionally, I’ll provide some important rules to follow when promoting your storefront. Let’s get started and transform your business today!
How To Start eCommerce Business on Instagram
Let’s start by briefly discussing Instagram and its role in the e-commerce industry. With 500 million monthly active users, 300 million of whom access the platform daily. Instagram has become a social media giant and a leading platform for social media marketing.
An e-commerce business is a platform for buying and selling goods and services or transmitting funds or data. Which involves exchanging information over the internet. These transactions can occur in various forms, including business to business (B2B), business to consumer (B2C), and consumer to consumer. There are also self-hosted platforms such as WordPress, Shopify, Wix, WooCommerce, Magento, and others.
For B2C businesses, Instagram has become one of the most critical platforms for boosting their business quickly. Following in the footsteps of Facebook’s popularity in the industry.
Before we dive into the process of creating an Instagram store, you may have some questions about what you can sell on Instagram. Sell almost all kinds of daily items like fashion, clothing, shoes, health and wellness products, food and beverages, fitness equipment, accessories, and more. Also offer services such as furniture moving, handyman services, eyewear, garage cleaning, car wash and more. Besides, add booking and appointment features for healthcare providers, beauty salons, and consulting firms. Also offer courses for swimming, driving, horse riding, tennis, and other professional associations.
How to install Instagram with a business profile?
- Download Instagram in your device.
- Go to the profile setting and fill up the page with the information that belongs to your business and searchable for people. Make sure to put business-related details or names.
- Write down the description with the info that carries the aim of your business, for whom this is best, what your targeted product is, what items you are dealing with and who your target audiences are.
- Set a profile picture that represents your business product.
Once you’ve completed the setup on your mobile, it’s time to implement these 5 easy ideas to effectively earn using free marketing tips.
1. Change Your Instagram Profile Name to Your Business Brand
If you’re serious about growing your business on Instagram. It’s crucial to change your profile name to a business name or a product-related keyword. This makes it easier for people to find you, and you can get more traffic by using your business name or keyword rather than your personal name. You can also add multiple keywords to focus on.
Alternatively, you can set up a business account and plan your content strategy in advance. A business account offers some fantastic features, such as identifying the best time to upload, understanding your target audience, identifying top-performing posts, and tagging products. You can also plan and schedule posts for later and track essential statistics.
To set up a business account, follow these simple steps:
- Go to the settings option of your Instagram account.
- Click on the “Account” option.
- Choose “Switch to a Business Account” and follow the prompts.
Then, it will be changed into a business account.
2. Add more link as you can:
Including links in your Instagram profile is crucial for e-commerce Instagram marketing. By adding URLs for your other social media accounts, such as Facebook and YouTube. You can generate more traffic for your website and direct people to your content or campaigns. Additionally, you can include links in your Instagram posts with a caption that directs people to your profile. This way, you can increase engagement and drive more traffic to your shops.
3. Use text over the image or go live:
As you may already know, images are a crucial medium in the interaction between businesses and customers on Instagram. Images are an effective way to visually capture the attention of your audience towards your posts, products, or anything else. However, it is important to remember that using text overlays on your images can significantly increase your traffic on Instagram. This technique can quickly boost your business, as you have a limited time to capture people’s attention. So, make sure to utilize it.
For instance, if you are offering a 40% discount on any products, include this information on top of the image. Additionally, it is crucial to use high-quality, meaningful photos that relate to your business.
Another option is to go live, which has become increasingly popular in online business. Many people prefer a live stream instead of static posts. As it allows them to interact with different types of products according to their preferences and connect with the seller face-to-face.
Running contests or offering discounts during live streams video are great ways to invite your customers and introduce them to your brand.
4. Create a perfect story:
If you want to attract people to your products or posts and increase engagement, Instagram stories are the most effective way. They are easy to create and share, and there is a high chance of grabbing the audience’s attention.
Before posting a story, it’s important to pre-design it and edit it properly. You can add color, text, or emojis to make it more engaging. After that, share it and send it to all your followers. This will help you get the maximum impressions for your story. If you don’t have design skills, you can use various free online tools to create eye-catching stories and other copywriters.
5. Make Your Post Shoppable:
On Instagram, business owners can tag up to five products per image, or up to twenty products per carousel to display names, descriptions, and prices. Clicking on a product will direct followers to your shop for more details. To maximize your Instagram marketing efforts, consider:
- Creating a Facebook page to connect your business accounts and manage them efficiently.
- Using categories to accurately relate your products to your target audience.
- Setting up Instagram posts to automatically post to Facebook.
- Using unique brand hashtags in your captions or descriptions to showcase your products.
- Promoting your business using Instagram Ads to gain more followers and target your preferred audience based on demographics.
- Posting and promoting your products daily with attention-grabbing captions, images, and hashtags.
- Using the tag option in your bio to increase visibility and reach more people.
- Creating story highlights to showcase your products in different ways.
- Watermarking your content with your domain name to increase credibility and trustworthiness.
- Finding new and creative ways to showcase your products to appeal to a diverse range of customers.
- Promptly responding to customer inquiries and feedback.
- Encouraging user-generated content by asking customers to share photos of your products, which can inspire others to do the same. This technique has proven to be effective for many online businesses.
In conclusion, I have shared with you the top five easy ideas to promote your eCommerce business on Instagram, along with some other essential techniques. By following these tips, you can establish your store on this platform and increase your business’s visibility to potential customers. I hope this guide has been helpful, and with consistent effort and patience, you can successfully grow your business on Instagram.