You sit there, staring at a blank screen. Blink, Blink, Blink. Your website deadline is approaching, and it is approaching fast. But, you are out of ideas and don’t know what to blog about.
No blogs = No traffic = No revenue
The vicious cycle will never end. So, if this resonates with your experience, then you are at the right place. But, one can’t ignore that blogs rank among the top formats of content strategies.
As a result, finding new ideas and constantly uploading fresh content is not always easy but highly crucial. Fortunately, we’re here to help you. In this article, we will explore effective strategies for generating unique ideas for your upcoming WordPress website’s blog.
But, wait, let’s stop here. Before you start uploading content, it’s important to have the right foundation for your website. This includes having the best hosting and server and a catchy domain name to ensure a smooth launch.
So let’s get started. Shall we?
1. Get Inspiration from Your Readers
No one can suggest better content ideas than your audience. Create a survey and share it with your readers. And there, you have an endless list of fresh blog ideas that people want to read.
Here are top ways to survey your audience:
- Email List: If you currently have an email list, this is the first place to survey your readers. Since your email subscribers are among the most loyal users, they will surely help you find blog posts ideas.
- Instagram Stories: If you have an Instagram account, you can use the story feature to allow your followers to submit their questions to you. Open your Instagram story and search for the ‘Question Box’ to use this feature. Use your audience’s questions and address them in your blog posts.
You can pretty much use all the platforms where you are active to survey your audience, like Facebook groups, YouTube content section, etc.
2. Look at What Worked for Others
One effective method to generate an initial idea for your post is to conduct a competitor analysis, studying what is working for other websites in your niche.
Top bloggers use this hack because it’s simple and very effective. Admit it or not, sometimes your competitors have great blog ideas which will make you question,
“Why did I not think of that?”
Just to warn you, we’re only stealing the ideas and not their content. Use their ideas and develop a better, more valuable, and unique version that readers will love.
How To Do Competitor Content Analysis?
There are two methods to do competitor analysis. They are as follows:
Method 1: Visit your competitors’ websites. Look at the trending articles or articles with the most comments. These are the articles that readers want to read and learn more about.
Method 2: Manually doing this can be cumbersome if you don’t know your competitors. Moreover, searching the whole site can be time-consuming.
So, the alternative is to automate the process by using tools. Popular tools you can use to conduct competitor analysis are Buzzsumo, SEMrush, Ahrefs, and others.
Simply conduct competitors’ data and find out which article brings traffic.
Below, we’ve provided a step-by-step method to conduct competitor analysis with SEMrush.
Step 1: Sign-in to SEMrush. Go to Organic Research and type in your competitor’s name.
Step 2: To generate initial topics for your blog post, conducting a competitor analysis is a great strategy. You can do this by looking at the top-performing pages of other websites. To do this, scroll down to the “Top pages” feature and analyze the high-ranking pages with the most traffic. For instance, Backlinko’s top pages include statistics on TikTok users and how to gain more YouTube subscribers.
So, by using the top page of your competitor’s site, you can generate blog posts ideas within minutes.
3. Check Your Analytics
Do you know over 28,152,477 live websites use Google Analytics? The reason is apparent – your website analytics can give unique insights into what your users are reading, their behaviors, etc. Moreover, unlike external tools, your Analytics Reports will provide personalized data based on your website’s history.
So, open up your Analytics and get started.
- Use Search Console Report: This report lists the primary keyword or terms through which actual visitors are landing on your website. Use these keywords to generate blog topics.
- Look for your best-performing blog post: Your Analytics report will show which blogs perform well. Now you know that your readers are interested in those topics, you can create more new content surrounding these specific topics.
- Look at keyword intent: Your content needs to help the audience. The following four types of keyword intent should be taken into account. They are:
- Navigational – User is searching for a specific site
- Informational – Users are searching for an answer to a question.
- Investigational – Users search for products they want to buy soon.
- Transactional – Users are ready to buy.
Consider using keyword intent to generate niche ideas. If your posts are helpful to users, they are more likely to rank higher on search engines.
4.Conduct Keyword Research
Keywords are an essential part of SEO. But do you know you can use keywords to find new blog ideas for your website?
Now, to conduct keyword research, you will need a tool. You can use both free and paid tools.
We will use Keyword Tool, a Freemium tool, and the free version is enough to generate blog posts ideas. So, let’s get started.
Step 1: Write a topic of your interest. For instance, ‘Best vegan food recipes’ or ‘Shopify Vs WooCommerce’.
Step 2: The keyword tools will suggest keyword ideas, which you can then use to generate blog topics.
Step 3: Take a look at the listing of keyword ideas to generate new blog topics. For instance, by searching for ‘best vegan food recipes,’ we found potential topics such as ’10 top vegetarian Asian food recipes,’ ‘Famous vegetarian salty food recipes,’ and more.
Step 4: Rinse and repeat.
5. Quickly Scan Quora
Known as the world’s most important question and answer site, Quora is an online community where people ask questions and share answers to their best abilities. With 300 million monthly users visiting Quora each day, it is a literal goldmine of new ideas.
If you are a blogger, you need to explore Quora more to know what people want to read and the topics they are interested in.
Here’s a step-by-step process to find the blog post idea for your blog:
Step 1: Make a list of terms, keywords, questions associated with your niche. For example, we want to generate ideas about ‘best digital marketing tips.’
Step 2: Enter these keywords one by one in the Quora search box.
Step 3: You will see the questions and answers related to your keywords. Quickly browse through them and see what stands out.
Step 4: Highlight parts of the discussions you want to write about.
Step 5: Turn those discussions into an excellent blog post.
And there you have it, the new blog idea. Wasn’t that easy?
6. Scan Popular Hashtags
Do you want to know the right way to use your tags? Then come on board and make your blogging website go viral.
Yes, viral! These crazy little words are found everywhere, from Twitter to Instagram, and surprisingly, Instagram posts contain an average of 10.743886135116517 hashtags.
These words can sometimes be silly, but they have become integral to finding the perfect idea for your blog.
So even if you want, you cannot ignore them, especially if you wish to rank your blogging website on different search engines. Now the question is, how do you scan them?
Well, here are a few steps that can help you scan popular hashtags for your blogging site:
Step 1: Find your micro niche! Though there is a hashtag for everything, not every hashtag will attract your targeted audience. So invest your time in research.
Step 2: Keep a count of your hashtag. You can do it simply by hashtag on Instagram, Twitter, or using a third-party plug-in.
Step 3: Make sure your hashtag is used in the title of your blogs so that you can use it to expand your reach.
Step 4: Find popular hashtags for your brand. Check out the hashtags your industry experts or leaders use to brand their business, products, company, or content.
Step 5: Do not forget to combine your popular hashtags with your niche tags, and this combination will make you a true winner.
Step 6: Always prepare a list of your keywords! This will help you reinvent your hashtags whenever you post new content.
Isn’t this easy! Try it and let us know whether this way of scanning hashtags worked for your blog.
7.Look for Google Trends
Want to rank your blog on the world’s most popular search engine? Then you need to look for the best niches for your blogs while keeping track of the trending topics on Google.
How will you look for Google trends? Well, we can help you find the most trendy and ideal topic for your blogging niche. Just follow these simple steps:
Step 1: Go to Google trends and research your business niche, industry, and content. Search for a keyword or brand name for the industry you want to explore and write.
Step 2: Compare trends for the brands or keywords that are competing together so that you can optimize your SEO well.
Step 3: Now you know the ideas you can use, do more research to find what opportunities you have to promote your perfect niche.
Step 4: Check out the tools or brands in your competition. Try to stay away from the niches or ideas saturated with competition.
Now you are ready to find the trendiest, most extraordinary, and perfect topics to target your audience with crisp content.
8. Use Idea Generator Tool
Constantly coming up with great ideas is quite exhausting. The grind makes your brain cells tedious, and your writing starts to falter.
Therefore, you can use one or more topic generator tools to help you generate new ideas out of pure necessity. Using more than one to create content subject will give you time to relax without any burden of heavy lifting.
Some of the most common topic generator tools used by bloggers are:
HubSpot’s Blog Topic Generator – Within a few seconds, you can get five blog titles at your fingertips. It’s that easy! Suppose you don’t like the list of 5 topics, you can always click on Try Again.
BuzzSumo – The tool is much more than just giving you the most impressive ideas for your content. It will also provide several social engagements, share content, display backlinks, and show you trending topics.
Uber Suggest – Works just like a Google Keyword Planner but more streamlined. Just search for your keyword, and it will show you phrases that you can use in your content. Take your search results a notch up by clicking on “Expand this keyword,” and you will get a list of the most comprehensive keywords.
Apart from this, there are many other tools that you can use to generate content ideas for your perfect blog.
9. Look for Current Events
Follow the news of your industry. Even the most boring industries have some event planned that makes that industry talk of the town.
Please pick up all the new things in the industry, search about them, pick conversational news articles that ignite customers’ interest.
Choose these topics for your blog posts and create content around them. This will make your content engaging, relevant, and event-oriented.
So next time you are having a business summit or an exciting event happening – that’s your blog niche right there. Your blog readers will thank you for keeping them updated on everything necessary.
Consider publishing new recaps or round-ups to share recent news and unique content for your portfolio today!
10. Create a list of possible topics
It’s hard to produce something unique in content. No matter which industry you are in, you will find content in every part of the internet.
How will you create a list of possible topics for your blog?
The trick is simple. It would help if you focused upon:
- Try A New Spin On An Old Favorite – Content is about creating something new that is relevant and engaging to your customers. So even if you come across a topic that you find interesting, do not hesitate to try it and give your twist.
- Your FAQs can help you create relevant blogs – Next time, go through your FAQs to see the most burning question in your list. Create a blog topic and address your consumer’s needs with a fiery blog.
- Stop Stressing & Focus On Work- Keep your stress levels in control and focus on your work. Every post does not need to be mind-blowing, catering to a need. If you have attracted a new reader, worked on a new topic, or started communication with your reader, your blog is successful. So stop stressing out and pat yourself on the back.
While creating content, make sure your focus is on your niche and your readers’ feedback. Personalized content is what most people crave, so turn your content into customized stories for your niche.
So last but not least, focus on these pointers while finding ideas for your blogging website:
- Create content that speaks to your customers
- Discover the content that is engaging and persuasive
As a blogger, your blog must satisfy you, so next time you create blog ideas for your WordPress, WooCommerce, Shopify website, make sure that you use all these tips and tricks.