Even though you’re doing all kinds of marketing campaigns, both on your social media and through email, they bring a lot of traffic. Your business also needs website traffic.
A lack of leads is one of the biggest problems that businesses face, and if you are reading this, then chances are you have those issues, or you want to learn more about how to avoid them. Without leads, it is challenging to attract new customers and even grow the existing bunch. With high leads, your customer base grows, and you can generate more traffic. Alpha Efficiency, did research and will guide you through the potential reasons why it may happen:
There are no call-to-actions (CTAs)
CTAs are important for your site because they “entertain” users and guide them on what they should click on the site or what pages they should visit. You do not want to leave users confused, and up to them to figure their way around your site. It wastes their time, and they won’t probably stay for long.
Use call-to-actions to direct visitors about what you want from them and their visit to your WordPress site, for example, adding items to their shopping cart button if you want them to buy something or subscription buttons if you’re aiming for more email newsletter subscribers. Make those buttons interactive, visible, and intuitive. That way, you’ll make visitors’ work a lot easier, and you can lead them to valuable areas on your site, which will help you generate more sales. We recommend HubSpot, Bloom, Simple Side Tab, and Convert Pro CTA plugins for WordPress users.
Poor or no landing page
First off, to have a WordPress Website that is easy to follow, it should contain a landing page. And a compelling one too. It’s a no-brainer that your landing page needs to be informative enough to prevent visitors from having a hard time accessing what they came for. For example, your CTAs should be visible and not hidden at the bottom of the page, or the contact form should always be available to be filed, or else it won’t make the leads you want.
Your landing page should have a minimalistic design, clear fields, good graphics, and an exceptional design. It would contain the most important information before the visitor’s eyes. That way, important and secondary information is separated. Whenever users arrive on the landing page, they should almost immediately know where else to go and how they’ll navigate.
Your WordPress website is unresponsive or outdated.
Even though we live in a time where social media does a lot of work for your business, your website should not be forgotten. Don’t let it be outdated and unresponsive. It should always provide a smooth experience, regardless of your audience and end customers.
Your website should be intuitive, easy to use, and accessible from any device a visitor wants. Make sure you’re using all forms intelligently and capture website viewers’ leads. Otherwise, you’ll miss out on a lot of traffic, which will lead to a low number of leads.
Unclear value proposition
When visitors click on your WordPress site, you should market yourself well to send a message of the value you provide them. They won’t know what to expect from your site, services, and products without it.
To do so:
- Avoid talking about yourself too much.
- Be straightforward, and show them why they should invest their time and money into your services and products.
- Show them what benefits to expect of your business.
You can also have well-structured testimonials on the landing page to fit into the design. They confirm your claims and instill confidence in the visitors.
Have you ever logged on to a website and had difficulties with navigation? If not, you should know that it’s annoying and can be a huge turn-off. If you have faulty navigation, you will experience high bounce rates.
Most users are disinterested in reading everything on your site. They want to scan through, and when they get what they need, they’ll click on it, go about their business and leave. It reiterates the importance of having CTAs on your site pages to make it easier for visitors to access what they need.
You have just a few seconds to convert a visitor into a customer. That first impression is what does the conversion. If your content is poorly written with bad spelling and grammar, it is what will repel them.
Make sure you regularly update your content. The tone and style should be casual, the product and service description not too thorough, and the visual presentation should be pleasant. You must understand your customer and create compelling content. Focus on the benefits you can provide, not just products and services.
Nowadays, more and more people use their mobile phones to access certain websites, whether reading the news or shopping for something. One of many “trends” you need to follow.
Don’t expect people to come back to your WordPress website when they come home to their computers because they couldn’t make access it from their phones. Make your website’s design responsive, amp friendly and accessible from multiple devices, so you don’t lose customers. Make it reachable for them wherever they are and whatever device they’re using.
Your website isn’t part of a strategic plan.
For your business to thrive, you need to make a good strategic plan. Your website should be a part of it. You have to invest in it because it represents your business and is an integral part of it.
No targeted audience
One of the golden points of a good strategic plan is to target your audience. That helps you with the blog content, design, and overall business. So, the first thing you have to do is figure out what audience you’d like to target and then revamp the website to their taste.
The website isn’t getting enough hits.
Your website is having trouble generating leads if it’s not getting enough hits. There might be a problem with your SEO strategy, a bad social media strategy, or Google is giving your website penalties. There are many ways to fix this, but let’s not get into that as it is a new topic.
You lack social media presence.
Social media is a more interactive marketing place for your business than a website. They’re the best place to promote your company or online store attract customers, and lead them to your website. Content on social media should be slightly shallow, not filled with too much information, yet interesting enough to make future customers visit a website that contains more specific content.
As you can see, many things affect a WordPress website’s leads. If you’re experiencing poor or no website leads, contact our web design agency – we are ready when you are. There’s no need for one to do all of this independently. We can help you target your audience, website design and redesign, website content, and social media placement.
Leads are essential for the sustainability of your website, and we are open to helping. With a little bit of our help and by following the tips listed above, you will set your website up for success, and you’ll reap the benefits of a well-strategized and structured website.