Are you worried about little or no traffic on your personal blog or eCommerce business? Let us tell you the seven best WordPress SEO tips?
Why do we need WordPress SEO tips?
Well, Google can send thousands of visitors to WP blogs. It is the number one marketing channel.
The best thing is that you do not need any technical SEO knowledge to implement the tips we will cover. It is not like you have to spend years learning some craft, and only then your web gets a good rank.
Zero coding knowledge is required. You do not need to know about complicated jargon.
Let us give you six exceptional WordPress SEO tips to help you rank. It will not take more than five minutes of yours.
That sounds exciting. Let us start exploring these techniques.
Work On Improving The Speed of Your WP Website
page speed has much significance on rankings. According to surveys, people leave if a page load takes more than three seconds to load.
If people leave, Google will not rank the website. Google puts speed on the top-level ranking factor.
Google can even penalize slow web. If your webpage is slow you might be swimming in dangerous waters. Speeding up will not only improve rankings but also keep you safe from getting penalized.
Pingdom tool can check your webpage speed for you. Better would be to check your page speed at Google Analytics if you have it set up.
If you do not have it set up, do it as soon as possible. It is easy peasy, and it provides a lot of valuable insights into your page’s performance.
Here is how to check your site speed in Google Analytics?
Click in Behavior, then go to site speed, and then overview. There is a probability you will see a very high number over there.
However, you do not need not to freak out. It’s not what most of your audience cares about.
It is not the time that above fold content takes to load. It is how long it takes for everything to load on the page. That also includes the backend code.
So how to improve the tempo of your wordpress?
Here is a quick three-step procedure.
- Install and set up any professional caching plugin.
- if there are any big image files, compress them before you upload them.
- Go for any better hosting provider.
Yes, step number two may take a very long time when there are many images. But it is one of the easiest ways to Raise up your site and improve your rankings.
Once you are free from all these steps, check your webpage speed on Pingdom. You will see an impressive change. If you do not, then there are chances that you need a good web developer. The speed issues of your site are much more complex than you think.
Work On Improving The Page Speed
Website speed has a lot of significance on site rankings. According to surveys, people leave if a page takes more than three seconds to load.
If people leave, Google will not rank the site. Google puts speed on the top-level ranking factor.
Google can even penalize slow websites. If your webpage is slow you might be swimming in dangerous waters. Speeding up will not only improve rankings but also keep you safe from getting penalized.
Pingdom tool can check your page speed for you. Better would be to check your webpage speed at Google Analytics, if you have it set up.
If you do not have it set up, do it as soon as possible. It is easy peasy, and it provides a lot of useful insights into your website’s performance.
Here is how to check your website speed in Google Analytics?
Click in Behavior, then go to site speed, and then overview. There is a probability you will see a very high number over there.
However, you do not need not to freak out. It’s not what most of your audience cares about.
It is not the time that above fold content takes to load. It is how long it takes for everything to load on the page. That also includes the backend code.
So how to improve the speed of your WP site?
Here is a quick three-step procedure.
- Install and set up any professional caching plugin.
- If there are any big image files, compress them before you upload them.
- Go for any better hosting provider.
Yes, step number two may take a very long time when there are a lot of images. But it is one of the easiest ways to speed up your webpage and improve your rankings.
Once you are free from all these steps, check your page speed on Pingdom. You will see an impressive change. If you do not, then there are chances that you need a good web developer. The speed issues of your webpage are much more complex than you think.
Optimize for Mobile
It has been so long now that the number of mobile users has surpassed those of desktop. The trend continues to grow to date. Good WordPress SEO practice is to make the website mobile-responsive.
Google is well aware of this fact. That is why it rewards mobile-friendly sites with greater rankings. The goal of Google is to provide the absolute best experience for the end-user. Viewing a mobile website gives the best experience.
So how to make your website mobile-friendly.
One of the best hacks is to choose a mobile-friendly theme.
Redirect or Delete Thin Content
What does it mean by thin content?
Any content on your page with less than 300 and does not add any value for the reader. Not providing any benefit is the primary reason it should be deleted.
Let us say your site is a farm, and Google’s SEO juice is your farm water. You want the water to flow in the right direction.
Do you have many deadweight pages? If yes, then you are watering dead plants. You should rather uproot these plants and let your water go to the plants that are already performing well, so they can do much better.
However, this is one of the WordPress SEO tips which only look easy to implement.
Be careful when choosing those pieces of thin content. It would become very tricky, specifically when your web is eCommerce. There will be many product pages with less than three hundred pages.
Images Should Have Alt Text
Few people know that Google image search accounts for 10.1% of all Google’s search traffic.
This is how important your images are.
Never forget to add ALT text to images. It is a super-easy way to take advantage of the traffic that the images attract from Google.
Google uses ALT text to determine the topic of the page. So adding it will improve your rankings for sure.
Find all the images on your website that do not have ALT text and modify them. For this you may use the tool known as Screaming Frog. To see all of the chunk, you will have to go pro. However, the free version will also reveal a good chunk.
Review the Internal Linking and Site Structure
Talking about WordPress SEO tips and not mentioning things like internal linking and site structure will be unfair. Site Structure matters a lot when it comes to WP SEO. Google cares about your website’s navigation.
Google gives the highest rankings to those pages that are linked to many other pages of your website.
Hope you remember the farming analogy. Adding internal links is equal to adding another stream of water to that crop. The more internal links you provide, the more water it gets.
Make sure that your navigation is clean and smooth.
But be careful that you do not over-optimize. Do not add more than 15 internal links to one page. These 15 should be your most important pages.
Sometimes, the webmaster is also not sure about which pages are the most important ones. In that case, you can check your analytics to know which pages are faster. You may also try a gut check.
If there is a specific page you want to rank faster, there is a pro tip. Give this page many internal links.
Have you just published a new blog post after a lot of brainstorming? Go to older posts and add a link to that post. It will help you rank that page faster.
Work on Security
List of wordpress SEO tips would look incomplete without information security section.
Google blacklists almost 20,000 websites every week for malware. Almost 50,000 websites get banned for phishing.
The blacklisted webpage does not appear in any search at all. Hence, the security of your WP website plays a crucial role in ranking. All your hard work related to SEO could end up in waste after a cyber attack.
But wordpress security is not so hard. Read this comprehensive guide to make your wordpress web more safe than ever. Many of the information security professionals recommend the iThemes Security plugin to protect your property from attacks.
Use SSL/HTTPS
SSL stands for secure socket layer. It is a technology that encrypts the connection between a user’s browser and the server they are trying to connect. Hence another layer of security is added to your WordPress site.
How to figure out if a site is SSL secure?
A padlock sign in the address bar indicates that. Hence, if this sign appears, the user feels secure. It means that the website is trustworthy.
User needs to feel this comfort while using an online store. There he has to share sensitive information to make the purchase.
Nearly all top WordPress hosting companies offer SSL certificates.
Domain.com is recommended when you want a premium wildcard certificate or just a regular certificate.
Install WordPress SEO Plugins
And if you want to delegate all of this to someone else, try to find the best SEO plugin. Use Google to find out the best WordPress SEO plugins.
Some of the best are SEO Yoast, AIOSEO, and rankmath.
Wrapping It Up
We hope that these all WordPress SEO tips help you rank your lovely web page. We compiled the list of the best ones. Now it is up to you to implement them as soon as possible. The tips are no magic but they help you boost up a website’s performance in weeks.
