
Dreaming of your own online shop but dread the tech headaches? Meet Prime, the lightweight WooCommerce theme with a floating shopping cart that gets you selling fast.
Whether you’re launching a fashion boutique, an electronics store, or a full-blown marketplace, Prime hands you everything you need. No coding degree required.

Free $59 Worth of Premium Plugins, On the House
- Why pay extra for add-ons when Prime bundles them in? You get four premium tools baked right into your online store from day one.
- The Codestar Framework gives you full, easy control over every theme setting. No digging through confusing menus or messy configuration panels.
- The Advanced Product Search plugin serves up lightning-fast results, so shoppers find what they want without frustration or wasted clicks.
- Ajax Add to Cart lets buyers toss items in their bag instantly. No clunky page reloads, no lost momentum, just smooth shopping.
- Smart Variation Swatches show off your product colors, sizes, and styles beautifully across your entire product catalog. Simple, clean, and eye-catching.
Why Store Owners Fall in Love With Prime
Building a gorgeous storefront shouldn’t feel like rocket science. Prime pairs drag-and-drop layout tools with a clean, friendly user interface throughout.
You get 30+ custom widgets for building pages, so you can skip buying extra third-party add-ons just to get the look you want.
Tweak typography, color scheme, grid system, and spacing layout however you like. Unlimited colors and fonts mean your branding stays totally yours.
Design custom headers, footers, and sidebars with intuitive builder tools. Craft a navigation style and look and feel that’s uniquely your store’s.
It’s fully responsive too, so your shop looks sharp and loads fast whether shoppers browse on mobile commerce or desktop.
Share more than just products using five post formats: Standard, Image, Gallery, Video, and Audio. Great for lookbooks, updates, or store news.
Built to Turn Browsers Into Buyers
A pretty storefront is nice, but Prime is built to convert. Every feature here is designed to keep shoppers engaged and checking out.
Ajax live search shows results as customers type, helping them find exact items fast without digging through your whole product catalog.
Product video galleries, wishlists, and comparison tools let shoppers explore products deeply before deciding, boosting confidence and reducing returns.
Countdown timers on deals create urgency that nudges hesitant shoppers toward checkout, a small touch with a real impact on sales.
Selling globally? A built-in currency converter makes shopping easy for international customers, no extra plugins or setup required.
Choose between a compact mini cart or a smooth fly-out cart, whichever fits your checkout system and keeps the buying flow easy.
Solid Under the Hood, Friendly on Top
Prime runs on trusted open-source foundations like Underscores, Bootstrap, Bootstrap Icons, and jQuery, giving your store a stable, dependable backbone.
Developers get clean hooks and filters, easy stylesheet access, child theme support, and clear template hierarchy for smooth customization work.
Manage taxonomies, custom post types, and widgets without a hassle. Everything follows WordPress best practices, so nothing feels hacky or fragile.
From the dashboard, control every product detail: titles, slugs, permalinks, tags, featured images, metadata, and scheduled publishing, all in one place.
Inventory management and store management stay simple, so you spend less time fiddling with settings and more time growing your business.
Ready to Launch?
Your products deserve a home that looks sleek, loads fast, and sells smoothly. Prime gives your digital marketplace the style and speed it needs.
Stop putting off your online retail or wholesale dream. Set up your storefront, add your products, and start turning visitors into loyal customers today.
Great fit for: furniture, clothing and fashion, shoes and footwear, jewelry and watches, electronics and accessories, kitchen products, sports and fitness gear, pet products, car and motorcycle accessories, tools and hardware, food and packaged goods, software subscriptions, and online courses.