Top 10 WordPress Themes for Beauty Salons and Spas

A client searches “salon near me” at 9 pm, lands on your homepage, and decides in about five seconds whether you are the kind of place that will make her feel looked after. If the page is slow, cluttered, or hides the price list three clicks deep, she is gone, and she books with the salon down the road. A well-chosen beauty salon WordPress theme fixes that before you write a single word of copy.

The trouble is that “beauty” covers a lot of ground. A day spa needs online appointment booking and gift vouchers. A nail studio needs a gallery that sells the work. A cosmetics shop needs a proper store with shade swatches. A beauty blogger needs clean reading layouts. This guide sorts through the best WordPress theme for beauty salon, spa and beauty-store projects, and tells you plainly which one fits which business, so you can pick in minutes instead of scrolling demo sites all weekend.

Quick answer: choose Jacqueline for a booking-first spa, Chérie for the most balanced salon-plus-shop build, Fastest Shop Pro or Startup Shop if you mainly sell beauty products, and Astra if you want a free, lightweight starting point.

What to Look for in a Beauty and Spa WordPress Theme

Pretty demos are easy. A theme that actually helps you fill the appointment book is harder to find. Before you fall for a gorgeous homepage, check these six things.

• Online appointment booking. Either a built-in booking calendar or clean compatibility with a booking plugin such as Amelia, Booked or Quickcal. Phone-only booking loses clients who browse at night.
• A real service menu and price list. Clients want to see treatments, durations and prices without hunting. Look for dedicated service widgets or custom post types, not just a generic “pricing table”.
• WooCommerce support. Needed for retail products, gift vouchers, prepaid packages and deposits. Many salons earn a surprising share of revenue from take-home products.
• Elementor compatible layouts and one-click demo import. You should be able to copy a finished demo and swap in your own photos on day one, not build from a blank page.
• Responsive theme design and fast loading speed. Most beauty traffic comes from phones, usually from a map or a social post. Heavy sliders and unoptimised photos will hurt you more than any competitor will.
• Trust sections. Team profiles for your certified aestheticians and stylists, before-and-after galleries, testimonials, and a clear spot for opening hours, address and phone number.

Here is how those pieces fit together on a finished salon homepage. Use it as a mental checklist when you preview any demo.

Design personality matters too. If your brand leans soft and romantic, browse our collection of feminine WordPress themes for extra colour and typography ideas. And if your menu is mostly manicures and pedicures, our guide to nail salon WordPress themes goes deeper on that niche.

Quick Comparison of the 10 Themes

Short on time? This table shows the booking route, shop support and ideal use for each pick. Details follow below.

Theme	Best for	Booking route	Store ready	Page builder
Jacqueline	Day spas, massage, wellness	Quickcal support, appointment tools	WooCommerce, gift certificates	Elementor
Chérie	Beauty, nail, hair and spa salons	Amelia (compatible), Booked, Bookme tested	WooCommerce, gift cards	Elementor
Fastest Shop Pro	Beauty store, cosmetics, skincare	Add a booking plugin	Deep WooCommerce toolkit	Elementor (30+ widgets)
Reina	Minimal spa and wellness	Booked calendar shortcode	WooCommerce wishlist support	Elementor
Spa Lab	Spa, nails, hair, yoga, medical spa	Reservation plugin	Yes	Theme builder
Kitring	Hair and beauty salons	Booked plugin	WooCommerce	Multiple homepage layouts
Startup Shop	Beauty products, perfume, skincare	Add a booking plugin	Minimal WooCommerce store	Elementor (40+ widgets)
Lella	Hairdressers and beauty salons	Booking form templates	Full WooCommerce compatibility	Qode toolkit
Astra	Free, fast starter site	Any booking plugin	WooCommerce ready	Elementor, Beaver Builder, Gutenberg
Kendall	Stylish spa, hair and beauty sites	Booking forms and widgets	WooCommerce	Shortcodes and widgets

1. Jacqueline – Best for Spas, Massage and Wellness Studios

If you run a spa, massage studio or wellness centre, Jacqueline is the most complete answer on this list. ThemeREX built it around how a spa really works: appointment booking through the Quickcal plugin, an appointments management layer, ready-made pricing tables, events and gift certificates, plus a WooCommerce shop for take-home products.

It is also one of the most proven options here. At the time of writing it has 5,845 sales and a 4.82-star average from 245 reviews on ThemeForest, and the regular license is $79 with six months of support included. Recent updates added a Cosmetology homepage and a Laser Dermatology homepage, so it now suits skin clinics and beauty bars as well as massage rooms.

• Quickcal booking support and appointment management
• Elementor-based page building with custom header and footer layouts
• Pricing tables, events and gift certificates (works with YITH WooCommerce Gift Cards)
• One-click demo import and 750+ Customizer options
• Slider Revolution included; fully responsive with retina image support

Best for: day spas, massage therapists, wellness centres and skincare clinics that want booking, vouchers and a shop in one theme.

Check It Now ( Jacqueline )

2. Chérie – Best All-Round Beauty Salon Theme

Chérie is the safest first pick if you run a mixed beauty business. It ships with four finished demos (Beauty Salon, Nail Salon, Hair Salon and Spa Salon), so you can import the one closest to your business and replace the photos. A dedicated Service Menu widget handles long treatment lists, and the theme is compatible with the Amelia booking plugin, while also being tested with Booked and Bookme.

On the commerce side, WooCommerce works with Stripe and PayPal, and the gift card page is built in, which is a quiet revenue booster around holidays. Chérie has 2,551 sales and a 4.67-star rating from 69 reviews, and version 5.6 shipped in September 2026, so it is actively maintained. The regular license is $69. One note: if you use Amelia, its own license and support are purchased separately from the plugin authors.

• Four demos: beauty salon, nail salon, hair salon, spa salon
• Amelia compatible; also tested with Booked and Bookme
• WooCommerce store, gift cards page and Stripe support
• Elementor compatible, with one-click demo import and a starter child theme
• Polylang and WPML ready, Mailchimp, Contact Form 7 and Instagram feed widget

Best for: salons that want service menus, booking, retail products and a blog in a single, polished package.

Check It Now ( Chérie )

3. Fastest Shop Pro – Best Beauty Store WordPress Theme on a Budget

Not every beauty business sells appointments. If your income comes from serums, lipsticks, fragrances or nail colours, you need a beauty store WordPress theme built around products first. Fastest Shop Pro from aThemeArt was designed for fashion and accessories, and it works just as well for cosmetics, skincare and perfume. Shopping features include a quick-view popup, wishlist, an ajax mini cart and a swatches script that turns WooCommerce variations into colour and image buttons, which is handy for foundation shades and lip colours.

Developers get action hooks and individual PHP class files to extend the design, while owners get a one-click demo installer, 600+ Google fonts and more than 30 Elementor widgets. The package is $25 and includes four premium plugins, one year of support and free installation and demo setup for one website. For more inspiration on this niche, see our roundup of cosmetics WordPress themes.

• 30+ Elementor widgets and a built-in WooCommerce toolkit
• Colour and image swatches for shade variations
• Quick view, wishlist, ajax mini cart, product carousel and tabs
• Four header styles, unlimited colours and WPML ready
• Four premium plugins included, plus one year of support

Best for: cosmetics and skincare shops, perfume sellers and salons whose online store matters more than bookings. It has no native booking engine, so pair it with a booking plugin if you also take appointments.

Check It Now ( Fastest Shop Pro )

4. Reina – Best Minimalist Spa and Wellness Theme

Reina, from Edge-Themes (part of Qode Interactive), takes the opposite approach to busy multipurpose themes: it is calm, airy and uncluttered, which is exactly the feeling a spa wants visitors to have before they ever walk through the door. It comes with demos for spa, beauty and wellness sites, slider integration, and appointment booking, price list and timetable layouts.

It is Elementor compatible, works with Qi Addons for Elementor and includes a Booked calendar shortcode, so setting up reservations is straightforward. At around $79 on ThemeForest it sits at the premium end, but the clean look ages well, and minimal sites are naturally lighter to load.

• Spa, beauty centre and wellness demos
• Appointment booking, price list and timetable layouts
• Booked calendar shortcode and Elementor compatibility
• WooCommerce wishlist support for a small retail shelf

Best for: boutique spas, yoga and wellness studios and brands that want a quiet, premium look.

Check It Now ( Reina )

5. Spa Lab – Best for Treatment Galleries and Flexible Layouts

Spa Lab has been a staple of the beauty niche for years, and its pitch is flexibility. ThemeZaa highlights gallery pages for treatments, blog posts, many portfolio layouts, one-click dummy content import, a reservation plugin, SEO-friendly markup and virtually unlimited layout combinations. That treatment gallery is the star: clients love seeing the nail art, the colour correction or the facial results before they book.

The theme lists support for beauty salons, massage parlours, wellness spas, nail salons, yoga and meditation centres, hairdressers, medical spas and makeup artists, so it stretches across most beauty sub-niches. Check the current price and update date on ThemeForest before buying, as older themes sometimes lag on the newest WordPress versions.

• Treatment gallery pages and many portfolio layouts
• Reservation plugin for online appointments
• One-click dummy content import
• Works for hair, nails, spa, yoga and medical spa niches

Best for: salons that sell on visuals, such as nail artists, makeup artists and hair colour specialists.

Check It Now ( Spa Lab )

6. Kitring – Best for Hair and Beauty Salons with Busy Calendars

Kitring keeps things simple, and for a busy salon simple is a feature. Dahz built neat layouts for pricing plans, portfolio and brand story pages, and added a few touches such as animated text to keep the pages lively. It integrates with the Booked plugin, so you can show a calendar of available appointment slots, and it includes a newsletter sign-up form for rebooking campaigns.

Because Kitring also supports WooCommerce, you can sell hair products and styling tools directly from the site. It offers multiple homepage layouts and a one-click demo setup, and it is typically priced around $59 on ThemeForest, which makes it one of the more affordable premium picks.

• Booked plugin integration with availability calendar
• Multiple homepage layouts and one-click demo install
• Pricing, portfolio and brand story pages
• WooCommerce support and a newsletter sign-up form

Best for: hair salons and beauty studios that want clean pages, fast online booking and room to grow into retail. If your focus is cuts and grooming, our barber shop WordPress themes list is worth a look too.

Check It Now ( Kitring )

7. Startup Shop – Best Minimal Theme for Selling Beauty Products

Startup Shop is another aThemeArt theme, and it leans on minimalism: lots of white space, big product images and nothing fighting for attention. Its listing tags include beauty products, skincare, makeup and perfume, so it fits an independent cosmetics brand that wants a boutique feel without a boutique budget.

It is built to integrate with WooCommerce and Elementor, with a setup wizard that imports starter content in one click. You get 40+ Elementor widgets, grid and list product layouts, quick product search and filtering, and compatibility with tools such as Yoast SEO and Jetpack. The theme costs $25, and the same free installation offer applies for one website.

• WooCommerce and Elementor integration with a one-click setup wizard
• 40+ Elementor widgets and WPML ready
• Grid and list layouts with product search and filters
• Unlimited colours and Google fonts

Best for: skincare brands, makeup labels and online beauty boutiques. Like Fastest Shop Pro, it has no built-in booking engine, so add a plugin if you also run a salon.

Check It Now ( Startup Shop )

8. Lella – Best for Hairdressers with a Stylish Look

Lella is a Qode Interactive theme made for hairdressers and beauty salons, and it comes with a collection of hair salon layouts, booking form templates and full WooCommerce compatibility. That means you can present your stylists, list services and prices, collect appointment requests and sell shampoo, serums and tools without extra theme work.

Its strength is the editorial feel: confident typography and strong image treatments suit salons whose stylists are the brand. If you run a hair studio with a few star names, this is the theme that lets their work take centre stage.

• Hair salon and beauty salon page layouts
• Booking form templates for appointment requests
• Full WooCommerce compatibility
• Qode support and detailed documentation

Best for: hairdressers, colour studios and boutique beauty salons with a fashion-led brand.

Check It Now ( Lella )

9. Astra – Best Free and Lightweight Starting Point

Astra is the odd one out because it is a general-purpose theme rather than a beauty-specific one, and that is exactly why it earns a place. It has a free version and a Pro upgrade, a huge library of starter templates that includes salon and spa designs, and it plays nicely with Elementor, Beaver Builder and the block editor. Its lean code means your photo-heavy pages have a better chance of loading quickly on mobile.

Choose Astra when you are testing the market, when your budget is tight, or when you want to pick your own booking plugin and shop setup instead of living inside a theme developer’s choices. WooCommerce integration is solid, so a small beauty shop is easy to add later. If you outgrow it or want a different feel, our guide to Astra theme alternatives covers the options.

• Free version plus Pro upgrade
• Starter templates including salon and spa demos
• Works with Elementor, Beaver Builder and Gutenberg
• WooCommerce ready and works with any booking plugin

Best for: solo stylists, makeup artists, new salons and anyone who wants a fast, low-cost foundation.

Check It Now ( Astra )

10. Kendall – Best for Stylish Spa, Hair and Beauty Sites

Kendall is a fresh, flexible theme for spa, hair and beauty salons from Qode Interactive. It comes with twelve homepage examples, which is a lot of starting points, plus a generous collection of shortcodes, widgets, layouts and icons. A parallax effect adds a touch of glamour, and social-share-friendly features and an Instagram feed make it easy to connect your site with the content you already post.

It is fully responsive and retina ready, and it handles WooCommerce, so you can pair a service menu with an online shop. Because it ships with so many ready-made layouts, Kendall is a good choice if you like to browse a range of homepage styles before committing.

• Twelve homepage examples to choose from
• Shortcodes, widgets, layouts and icons collection
• Parallax effect and Instagram feed
• Responsive, retina ready and WooCommerce compatible

Best for: spas and salons that want a visually rich, glamorous site and plenty of demo variety.

Check It Now ( Kendall )

How to Choose: Salon, Spa, Beauty Store or Beauty Blog

All ten themes can technically do all four jobs, but each one shines in a particular lane. Start with the thing your website must do every day, and match it to the diagram below.

• Salon or spa: pick a theme with native booking support and a service menu. Jacqueline, Reina and Kitring are the most booking-focused.
• Beauty store: pick a WooCommerce-first theme with swatches and quick view. Fastest Shop Pro and Startup Shop are built for this. For natural and clean-beauty brands, our guide to organic beauty WordPress themes has more ideas.
• Beauty blog: the wordpress beauty blog themes category is less crowded than it looks. Astra gives you speed and flexibility, while Chérie and Jacqueline include blog layouts and newsletter tools, so you can publish tutorials and product reviews alongside your services.
• Salon plus shop: Chérie is the most balanced option because the demos, gift cards and WooCommerce pages are designed together.

Booking, Payments and Gift Vouchers: The Setup Checklist

A theme only gives you the stage. These are the pieces that turn visitors into paid appointments.

1. Pick one booking tool and stick with it. Amelia, Booked and Quickcal are all mentioned by the themes above. Make sure it sends confirmation and reminder emails, because reminders cut no-shows more than any design tweak.
2. Offer a deposit for long or expensive services. Bridal makeup trials, lash extension sets and colour corrections are classic no-show risks. Taking a small deposit through WooCommerce protects your calendar.
3. Sell gift vouchers all year, not just in December. Vouchers bring new clients through the door at no ad cost. Most themes here support WooCommerce gift cards.
4. Add extras as product options. Add-ons such as a scalp treatment, a nail art upgrade or a patch test can be offered with custom fields. Our guide to WooCommerce product options and fields shows how.
5. Show real prices. A price list with “from” amounts builds trust and filters out mismatched enquiries.

Here is the journey you are designing for, with the tool that handles each step.

Local SEO for Salon and Spa Websites

Most beauty searches are local, so your theme choice and your local signals have to work together.

• Claim and complete your Google Business Profile. Add services, photos, business hours and booking links. This is an important step in improving your local visibility and helping customers find your salon through local searches. Follow this Google Business Profile optimization guide from BrightLocal to learn how to create and optimize your listing.
• Add LocalBusiness structured data. It tells search engines about your salon’s address, opening hours, services and other business details in a machine-readable format. Use Schema.org BeautySalon to explore the relevant properties and help search engines better understand your business. Most SEO plugins can generate this markup for you.
• Create one page per core service. A page for facials, one for lash extensions and one for bridal makeup will rank for specific searches far better than a single “services” page.
• Keep the site fast. Compress your gallery images and avoid stacking heavy sliders. If speed is a concern, our list of the fastest WordPress themes shows what a lean build looks like.
• Use your own words and photos. Demo photos are placeholders. Real team and salon pictures build trust and stand out from the thousands of sites using the same theme.

Set Up Your Theme Without Breaking Anything

Once you have picked a theme, a calm setup process saves you from the classic “my site looks nothing like the demo” panic.

1. Use a staging copy or a fresh install. Never test a new theme on a live salon site during opening hours.
2. Install and activate the theme, then import the demo. If you need a walkthrough, follow our guide on how to install a WordPress theme.
3. Replace demo content in this order: logo and colours, homepage hero, services and prices, team, gallery, then legal pages.
4. Customise through a child theme. That way theme updates never overwrite your changes. The WordPress developer handbook explains the method in its child themes guide.
5. Test the booking flow on a real phone. Book an appointment, pay a deposit and buy a gift voucher yourself before you announce the launch.

FAQs About Beauty Salon WordPress Themes

What is the best WordPress theme for a beauty salon?

It depends on your main goal. Chérie is the best all-round pick for mixed salons, Jacqueline is strongest for booking-focused spas, Fastest Shop Pro and Startup Shop suit beauty stores, and Astra is the best free starting point.

Do beauty and spa WordPress themes include online booking?

Some include booking tools and many work with a booking plugin. Jacqueline supports Quickcal, Chérie is compatible with Amelia and tested with Booked and Bookme, and Kitring and Reina work with Booked. Plugin licenses may be purchased separately.

Can I sell gift vouchers and beauty products on my salon site?

Yes. All the themes in this guide support WooCommerce in some form, which handles products, gift cards, deposits and checkout. Chérie and Jacqueline have gift card or gift certificate features built into their demos.

Is a free theme good enough for a beauty salon website?

For a new or solo business, yes. Astra’s free version with a salon starter template is a solid foundation. Upgrade to a premium beauty theme when you need integrated service menus, booking layouts and more demo choices.

Which theme is best for a beauty blog or beauty store?

For a blog, start with Astra or Chérie. For a store, Fastest Shop Pro and Startup Shop offer cleaner product layouts, quick view and WooCommerce tools such as colour swatches for shade selection.

How much does a premium beauty theme cost?

Prices on this list range from about $25 for aThemeArt themes to roughly $59 to $79 for ThemeForest options. A ThemeForest regular license covers a single end product, so check the license terms if you build sites for clients.

How do I rank for “salon near me” searches?

Complete your Google Business Profile, add LocalBusiness structured data, build a dedicated page for each service, collect reviews, and keep your pages fast on mobile. A good theme helps, but local signals do most of the work.

Final Thoughts

The right beauty theme is the one that matches your business model, not the one with the flashiest demo. A spa that lives on bookings should start with Jacqueline or Reina. A mixed salon with a shelf of products will feel at home in Chérie. A cosmetics brand that sells online should look at Fastest Shop Pro or Startup Shop. And if you are still testing your idea, Astra lets you start free and upgrade later.

Whichever you choose, import a demo, swap in your own photos, show real prices and test the booking flow on your phone. Do those four things and your website will do what a good receptionist does: welcome people, answer their questions and fill the diary. Ready to go further? Preview two or three of the themes above, and pick the one that makes you want to book an appointment yourself.