The 8 Best WordPress Visitor Counter Plugins (Plus Custom Code)

If you have ever wondered how many people actually read your latest post, a WordPress visitor counter answers that in seconds. It can show the number to you in the dashboard, show it to your readers as social proof, or do both. The hard part is choosing the right best visitor counter plugin for WordPress, because the word “counter” covers three very different jobs: counting live visitors, counting views on a single post or page, and counting visits across the whole site.

This guide compares eight plugins that are on WordPress.org today, shows where each one fits, and then goes one step further. If you would rather not install anything, you will also get a tested approach to WordPress post views count without a plugin, with copy-and-paste code for counting, displaying and ranking your most viewed posts. We checked every plugin’s current listing before writing, so the install counts, ratings and features below reflect what WordPress.org shows in November 2026.

Quick answer: choose Post Views Counter for per-post views, WP Statistics or Koko Analytics for privacy-friendly site-wide stats, Page View Count for the simplest front-end counter, and the custom code in this guide if you only need a lightweight post view counter.

Three kinds of WordPress visitor counters

Before comparing plugins, it helps to be clear about what you want to see. Most “visitor counter” searches fall into one of these buckets, and plugins are usually strong in only one or two of them.

Counter type	Question it answers	Plugins in this guide
Live visitor counter	How many people are on my site right now?	WP Statistics, StatCounter, WP Visitor Statistics
Post or page views counter	How many times has this page been opened?	Post Views Counter, Page View Count, WP Post Views, Page Visits Counter – Lite
Site-wide visits and analytics	Which pages, referrers and countries bring traffic?	WP Statistics, Koko Analytics, StatCounter

If you only want to track visitors in WordPress for your own eyes, any analytics-style plugin will do. If you want a number your readers can see under a post, you need a plugin with a front-end display, or the custom code later in this article.

What to look for before you install one

Counter plugins are small, but they run on every page load, so a poor choice shows up in speed, accuracy or privacy. Use this checklist when you compare options.

• Cache compatibility. A counter that runs only in PHP cannot count a page that your cache serves without loading WordPress. Look for a JavaScript, REST API or Ajax counting mode.
• Bot and role filtering. Crawlers, admins and editors should not inflate your numbers. Good plugins let you exclude bots, logged-in users, roles and IP addresses.
• Privacy approach. Check whether the plugin uses cookies, stores IP addresses or sends data to a third party. Rules differ by country, so check what applies to your audience.
• Front-end display options. Blocks, shortcodes, widgets and PHP functions decide how easily you can show a page visitor counter in WordPress exactly where you want it.
• Maintenance. Look at the “Last updated” and “Tested up to” fields on the plugin page, and at the changelog for security fixes.
• Where the data lives. Plugins that store counts in your own database keep data under your control. Hosted services give you richer reports but depend on an outside account.

Quick comparison table

Here is how the eight picks line up. Active installs are the figures listed on WordPress.org in November 2026.

Plugin	Best for	Where you see the numbers	Price model	Active installs
Post Views Counter	Per-post views and sorting by popularity	Front end, post list, dashboard	Free, Pro add-on	100,000+
WP Statistics	Cookieless, full analytics and live online users	Admin reports, email reports	Free, premium add-ons	500,000+
Koko Analytics	Lightweight, privacy-first stats	Dashboard, block and shortcode	Free, Pro add-on	70,000+
Page View Count	Simple icon counter under content	Front end (auto, block, shortcode, widget)	Free	10,000+
Page Visits Counter – Lite	Cookie-free visit counts per page	Admin widget, optional front end	Free	5,000+
WP Post Views	Minimal, lightweight post views	Post list, block, shortcode	Free	4,000+
StatCounter	Real-time stats, session replay, heatmaps	StatCounter dashboard	Free Basic plan, paid features	70,000+
WP Visitor Statistics	Real-time traffic and GeoIP reports	Admin dashboard	Free, Pro features	20,000+

01. Post Views Counter

Post Views Counter by dFactory is the most complete free post view counter WordPress plugin in this list. It counts views for any post type you select, then lets you display the total automatically, with a block, with a shortcode or through a PHP function. It currently has more than 100,000 active installs and a 4.9 out of 5 rating from over 1,200 reviews.

• Three counting modes: PHP, JavaScript and REST API, so you can match the mode to your caching setup.
• Counting rules you control: exclude bots, logged-in users, specific roles or IP addresses, and set a Count Interval so repeat views from one browser are not counted again straight away.
• Admin insight: a dashboard chart, a Top Posts widget, a sortable views column in the post list and an optional weekly email summary.
• Front-end tools: a Post Views block, the [post-views] shortcode, a Most Viewed Posts block and widget, plus a PHP function for themes.
• Easy migration: one-click import from WP-PostViews, Statify and Page Views Count.
• Site-wide Visits: a newer feature that totals browser visits for the whole site next to per-post views.

Scope of use: blogs, magazines and WooCommerce stores that want a visible view count and a “most viewed” list. It is also multisite-ready and compatible with WPML and Polylang. The Pro version adds fast Ajax counting, caching compatibility, reports by date, post and author, traffic sources and CSV or XML export.

Best for: anyone who wants one plugin to count, display and rank views. Keep in mind: if a page cache serves your pages, use the JavaScript or REST API mode, because PHP mode only counts when WordPress actually builds the page.

Check It Now ( Post Views Counter )

02. WP Statistics

WP Statistics is the heavyweight of the group, with more than 500,000 active installs. It positions itself as a privacy-friendly alternative to Google Analytics, and everything it records is stored in your own WordPress database. Out of the box it does not use cookies and does not store personally identifiable information by default, which keeps compliance simpler for many sites.

• Live traffic: monitor online users in real time, a handy option if you want a live visitor counter WordPress plugin without an outside service.
• Content analytics: per-post and per-page performance, category analytics, popular posts and author analytics.
• Traffic sources: referrals, search engines, social media and source categories, including a separate AI Assistants channel for visits from tools such as ChatGPT and Perplexity.
• Audience reports: countries, cities, browsers, operating systems and device types, plus site-wide and per-page bounce rate.
• Practical controls: filters by role, IP, country and URL, email reports, CSV, XML or TSV export, a consent plugin integration and compatibility with caching plugins and CDNs.

Scope of use: sites that want one dashboard for visitors, content and traffic sources without a hosted analytics account. Premium add-ons extend it with custom post type tracking, link and download tracking, campaign analytics and advanced reporting.

Best for: publishers, agencies and store owners who care about privacy and want deeper reporting than a simple counter. Keep in mind: it is a full analytics suite, so it is more than you need if all you want is a number under each post.

Check It Now ( WP Statistics )

03. Koko Analytics

Koko Analytics is built around one idea: show the numbers that matter and stay out of the way. WordPress.org lists more than 70,000 active installs and a 5 out of 5 rating across 246 reviews. After activation it starts collecting stats immediately, with no configuration, and you read them under Dashboard > Analytics.

• Speed first: it adds less than 1 KB to your HTML, works with cached pages and bypasses WordPress for its collection endpoint.
• Privacy first: cookies are optional, no personal data is processed or stored and only aggregated counts are kept.
• Front-end options: a Pageview Count block and shortcode for a page view count, plus a Most Viewed Pages block, widget and shortcode.
• Clean reports: top posts and pages, referrers and path-based tracking for archives and search pages.
• Exclusions and imports: exclude roles or IPs, and import history from Jetpack Stats, Plausible, Burst Statistics, Statify, WP Statistics, Independent Analytics or SlimStat.

Scope of use: blogs, small business sites and portfolios that want simple, fast analytics. The Pro version adds country statistics, browser and device reports, email reports, UTM campaigns and custom events.

Best for: site owners who want a very light plugin that does not need a cookie banner for basic stats. Keep in mind: the free version focuses on pageviews, visitors, top pages and referrers, so deeper segments sit behind Pro.

Check It Now ( Koko Analytics )

04. Page View Count

Page View Count, built by a3rev, is the most direct answer to “I just want a counter under my pages.” It adds an icon with an all-time views count and a views-today count at the top or bottom of posts, pages and custom post types, including WooCommerce products. It has more than 10,000 active installs and a 4 out of 5 rating from 55 reviews.

• Point-and-click setup: switch the counter on or off per content type, set the position, alignment, icon colour and icon size without code.
• Flexible placement: use the Page Views block, the [pvc_stats postid="" increase="1" show_views_today="1"] shortcode, a widget or a PHP tag.
• Cache-aware loading: an option to load the count by Ajax so caching plugins do not freeze the number. It loads stats through the REST API by default and falls back to admin-ajax.
• Manual control: edit total views and views today from a meta box in the editor.
• Builder friendly: works inside Elementor templates through the shortcode or widget.

Scope of use: content sites and WooCommerce stores that want visitors to see how popular a page is. The developer notes that it counts each time a page loads in the browser, so if you see double counts, a theme or plugin is probably loading the page twice.

Best for: beginners who want the Page View Count look on the front end with the least effort. Keep in mind: the admin side is lighter than the other plugins here, with no dashboard widget for per-page stats.

Check It Now ( Page View Count )

05. Page Visits Counter – Lite

Page Visits Counter – Lite by Denis Botić is a small, GDPR-minded plugin with over 5,000 active installs. It lists visits for each page in a dashboard widget called “All Page Visits,” keeps hidden counters in the browser developer console, and can optionally show counters on the front end.

• Two counter types: a page counter that ignores refreshes and a website counter that counts everything, including reloads.
• No cookies: the plugin states that it sets no browser cookies and collects no personal data.
• Smart exclusions: logged-in admins, editors and shop managers are not counted, and neither are search result pages or media attachment pages.
• WooCommerce coverage: shop pages, single products, product categories, attribute archives, cart and checkout are included in the counting rules.
• Data portability: export page visit data as CSV or XML, and choose whether data is kept or deleted when you uninstall.

Scope of use: small sites and stores that want a clean “visits by page” report without a heavy database. After installing, purge your page, minified file and server caches so the plugin code is included, then test while logged out.

Best for: privacy-conscious sites that need a basic page visitor counter in WordPress. Keep in mind: the front-end counter shows “N/A” on a page until someone who counts has visited it, and the plugin has very few reviews so far.

Check It Now ( Page Visits Counter – Lite )

06. WP Post Views

WP Post Views by Ronak J Vanpariya keeps things deliberately simple. It counts views for posts, pages and custom post types, then lets you show the total with a Gutenberg block, shortcodes or a PHP function. WordPress.org lists more than 4,000 active installs and a 4.4 out of 5 rating.

• Display options: a dedicated Post Views block, [WPPV-TOTAL-VIEWS] for the current post and [WPPV-TOTAL-VIEWS-PER-POST-TYPE post_type="post"] for a post type total.
• Counting method: a lightweight JavaScript approach, which means views are still counted when a caching plugin serves your pages.
• IP filtering: enter your own IP address so your visits stay out of the totals.
• Admin column: see view counts directly in the post and page lists.
• Performance minded: optimized queries and transient caching for aggregate totals.

Scope of use: personal blogs, niche sites and client projects where a heavy analytics suite is overkill. Because it tracks custom post types, it also suits portfolios, directories and product catalogues.

Best for: a no-fuss WordPress post views counter with a tiny footprint. Keep in mind: it has no charts or reports, so pair it with analytics if you need traffic sources.

Check It Now ( WP Post Views )

07. StatCounter

The official StatCounter plugin connects your site to a service that has been collecting visitor stats since 1999. WordPress.org lists more than 70,000 active installs and a 4.2 out of 5 rating. You create a StatCounter project, paste the Project ID and Security Code into the plugin, and the tracking code is added to every page.

• Real-time reports: popular pages, entry and exit pages, visitor paths, visit length and returning visits.
• Traffic details: referring sites, keywords, campaigns, countries, states and cities, browsers, operating systems and screen resolutions.
• Session replay and heatmaps: watch recordings of real visits and see where people click. These are premium features with a 30-day trial.
• Free forever plan: core visitor stats are free on the Basic plan.
• Optional invisible counter: track without showing anything on the page.

Scope of use: marketers and store owners who want to understand behaviour, not just totals, for example why visitors abandon a cart or form. The tracking code loads asynchronously.

Best for: real-time stats and behaviour insights without building your own reports. Keep in mind: your data lives in the StatCounter service, so review its consent and privacy implications for your visitors.

Check It Now ( StatCounter )

08. WP Visitor Statistics

WP Visitor Statistics (Real Time Traffic) by osama.esh tracks visitors without relying on an outside service and has more than 20,000 active installs with a 4.5 out of 5 rating. The free version covers real-time statistics, visit and visitor locations, GeoIP by country, search engine queries, IP hashing and automatic pruning of old data.

• Free features: a comprehensive overview page, site totals for users online, page views and unique visitors, plus automatic GeoIP database updates.
• Pro features: the online counter, widgets, shortcodes for many data types, email reports, an interactive visitor map, city-level locations and recent visitors by IP.
• Housekeeping: automatically prune old data and exclude roles from your stats.

Scope of use: small and mid-size sites that want a location-focused picture of traffic and, with Pro, a visible online counter.

Best for: people who specifically want the “users online” style of counter. Keep in mind: its changelog lists a long run of security fixes in recent releases, including cross-site scripting and SQL injection issues, so update it promptly and consider a security plugin such as those in our WordPress security plugins review.

Check It Now ( WP Visitor Statistics )

Which plugins show a live visitor counter?

If your search was for a live visitor counter WordPress plugin, three picks in this list are relevant. WP Statistics monitors online users in real time and stores the data on your server. StatCounter gives real-time visitor activity, but through its hosted dashboard. WP Visitor Statistics offers real-time stats in the free version and an online counter in Pro.

Live counts are also a classic social proof tool for stores. If your goal is to nudge shoppers rather than to read reports, take a look at our roundup of WooCommerce sales notification plugins, which show recent purchases and activity right on the product page.

How to add a visitor counter in WordPress

Wondering how to add a visitor counter in WordPress? The steps are almost identical for every plugin above, which makes it easy to add a visitor counter to your WordPress website in a few minutes.

1. Install and activate. Go to Plugins > Add New, search for the plugin name, click Install Now, then Activate.
2. Choose what to count. Select posts, pages, products or other post types in the plugin settings.
3. Pick a counting mode. If you use a page cache, choose a JavaScript, REST API or Ajax option where one exists.
4. Exclude yourself. Exclude admins, editors and your own IP address so test visits do not skew the numbers.
5. Place the counter. Use the plugin’s block, a shortcode such as [post-views], a widget or the automatic position setting.
6. Clear caches and test. Purge your page cache, log out and open a post in a private window. The count should rise after a real visit.

Caching is the number one cause of “my counter does not work” reports. A good page cache, such as the one covered in our WP Rocket review, serves static HTML, so a counter must run from the browser to see those visits.

Post views counter without a plugin (custom code)

Do you only need a post view count, not full analytics? A short function can do it. This approach stores the number in a post meta field called post_views_count, so the data stays in your database and you can query it like any other custom field. It is a practical answer to WordPress post views count without a plugin.

Step 1: Choose where to put the code

Add the snippets to your child theme’s functions.php file so a theme update cannot erase them. A code snippets plugin also works, and you will find more copy-paste helpers in our collection of WordPress code snippets. Always back up your site before editing theme files.

Step 2: Count each post view

This function adds one view per visitor per post, then sets a cookie so the same browser is not counted again for 24 hours. It uses update_post_meta() to save the total and PHP’s setcookie() to remember the visit.

/**
 * Count WordPress post views.
 */
function athemeart_set_post_views( $post_id = 0 ) {

    if ( is_admin() || ! is_singular( 'post' ) ) {
        return;
    }

    // The "wp" hook passes the WP object as the first argument,
    // so only accept a real post ID and fall back to the queried post.
    $post_id = is_numeric( $post_id ) ? absint( $post_id ) : 0;

    if ( ! $post_id ) {
        $post_id = get_queried_object_id();
    }

    if ( ! $post_id ) {
        return;
    }

    // Prevent counting the same visitor repeatedly.
    $cookie_name = 'post_viewed_' . $post_id;

    if ( isset( $_COOKIE[ $cookie_name ] ) ) {
        return;
    }

    $views = (int) get_post_meta( $post_id, 'post_views_count', true );

    update_post_meta( $post_id, 'post_views_count', $views + 1 );

    // Remember the view for 24 hours.
    setcookie(
        $cookie_name,
        '1',
        time() + DAY_IN_SECONDS,
        COOKIEPATH ? COOKIEPATH : '/',
        COOKIE_DOMAIN,
        is_ssl(),
        true
    );
}
add_action( 'wp', 'athemeart_set_post_views' );

Why the extra lines? WordPress runs the wp action with the main WordPress object as its first argument. If your function accepts that argument as a post ID and later joins it to a string, PHP throws a fatal error. The is_numeric() check keeps the function safe whether it is called by the hook or by your own code with a real ID.

Step 3: Get the view count

/**
 * Get post view count.
 */
function athemeart_get_post_views( $post_id = 0 ) {

    $post_id = $post_id ? $post_id : get_the_ID();

    return (int) get_post_meta( $post_id, 'post_views_count', true );
}

Step 4: Display the views with an icon

Place this inside your single post template, for example in the post meta area of single.php or content-single.php. The icon uses a Font Awesome class, so your theme must already load Font Awesome. If it does not, replace the icon with a text label or an inline SVG. Output is formatted with number_format_i18n() so large numbers follow the visitor’s locale, and numbers are safe to print, but remember the rule of escaping late whenever you print anything else; our guide to sanitizing, escaping and validating data explains how.

echo '<span class="post-views">
    <i class="fas fa-eye"></i> ' .
    number_format_i18n( athemeart_get_post_views() ) .
    ' Views
</span>';

Optional: add a shortcode

A shortcode lets editors place the count inside content without touching templates.

function athemeart_post_views_shortcode( $atts ) {
    $atts = shortcode_atts( array( 'id' => 0 ), $atts, 'athemeart_post_views' );

    return esc_html( number_format_i18n( athemeart_get_post_views( (int) $atts['id'] ) ) );
}
add_shortcode( 'athemeart_post_views', 'athemeart_post_views_shortcode' );

Use it as [athemeart_post_views] in the current post, or [athemeart_post_views id="123"] for a specific post.

Optional: skip bots, editors and previews

The basic function counts everything that loads a post. Add this helper and call it right after the first if check in athemeart_set_post_views(), using if ( ! athemeart_should_count_view() ) { return; }.

function athemeart_should_count_view() {

    if ( is_preview() || is_feed() || is_robots() || is_trackback() ) {
        return false;
    }

    // Do not count your own team.
    if ( current_user_can( 'edit_posts' ) ) {
        return false;
    }

    $ua = isset( $_SERVER['HTTP_USER_AGENT'] )
        ? strtolower( sanitize_text_field( wp_unslash( $_SERVER['HTTP_USER_AGENT'] ) ) )
        : '';

    // Empty user agents and common crawlers are not real readers.
    if ( '' === $ua || preg_match( '/bot|crawl|spider|slurp|headless/', $ua ) ) {
        return false;
    }

    return true;
}

Optional: count pages and WooCommerce products too

The original check, is_singular( 'post' ), limits counting to blog posts. To include pages and WooCommerce products, change it to is_singular( array( 'post', 'page', 'product' ) ). The same meta field then works for product pages, and you can show “viewed 1,200 times” on a product template.

Optional: list your most viewed posts

$popular = new WP_Query( array(
    'post_type'           => 'post',
    'posts_per_page'      => 5,
    'meta_key'            => 'post_views_count',
    'orderby'             => 'meta_value_num',
    'order'               => 'DESC',
    'ignore_sticky_posts' => true,
) );

if ( $popular->have_posts() ) {
    echo '<ul>';
    while ( $popular->have_posts() ) {
        $popular->the_post();
        echo '<li><a href="' . esc_url( get_permalink() ) . '">' . esc_html( get_the_title() ) . '</a></li>';
    }
    echo '</ul>';
    wp_reset_postdata();
}

Pair this list with a related posts plugin and your popular content keeps readers moving through the site.

Optional: add a Views column to the posts list

add_filter( 'manage_post_posts_columns', function ( $columns ) {
    $columns['athemeart_views'] = __( 'Views', 'your-textdomain' );
    return $columns;
} );

add_action( 'manage_post_posts_custom_column', function ( $column, $post_id ) {
    if ( 'athemeart_views' === $column ) {
        echo esc_html( number_format_i18n( athemeart_get_post_views( $post_id ) ) );
    }
}, 10, 2 );

Limits of the custom code approach

• Full-page caching: because the function runs in PHP, it will not run when a cache serves the page. Plugins with JavaScript or REST counting solve this, and so would a custom REST endpoint.
• Cookies: the function sets one cookie per post, so a heavy reader collects many small cookies, and some jurisdictions expect even simple cookies to be disclosed.
• Busy sites: the count is read, increased and saved in separate steps, so two simultaneous visits can occasionally be counted as one. That is rarely a problem on a blog, but a plugin with buffered counting handles very high traffic better.
• No reports: you get a total per post, not trends, referrers or countries.

If these limits matter to you, choose Post Views Counter, WP Statistics or Koko Analytics from the list above. If stored stats ever need clearing or optimizing, a WordPress database plugin can clean up the leftovers.

Caching, bots and privacy: why counts differ

Two tools will rarely show the same totals, and that is normal. Each plugin follows its own counting rules: which content counts, which visitors are excluded, how long before the same browser counts again and how bots are handled. Time windows differ too. Post Views Counter, for instance, starts a fixed visit window at the first counted view, while Google Analytics 4 uses an inactivity timeout.

• Caching: JavaScript, REST API and Ajax counting modes count from the browser, so cached pages still register. PHP-only counting does not.
• Bots: look for plugins that filter crawlers. Koko Analytics tightened its bot filter lists in 2.5.1, WP Statistics filters bots with best-practice techniques, and Post Views Counter lets you exclude them.
• Privacy: WP Statistics and Koko Analytics are designed to work without cookies, Page Visits Counter – Lite sets none, Post Views Counter uses a first-party cookie for its Count Interval, and StatCounter is a hosted service. This is general information rather than legal advice, so confirm what applies in your region.
• Your own visits: always exclude admins and your IP while testing.

Which visitor counter should you choose?

If you want…	Choose
A visible count under every post, plus a most viewed list	Post Views Counter
Full analytics inside WordPress with no cookies	WP Statistics
The lightest, simplest stats dashboard	Koko Analytics
A quick icon counter at the top or bottom of content	Page View Count
Cookie-free visits per page, including WooCommerce pages	Page Visits Counter – Lite
A tiny, no-frills post views plugin	WP Post Views
Session replay, heatmaps and real-time stats	StatCounter
A “users online” counter with location reports	WP Visitor Statistics
Zero extra plugins and full control	The custom code in this guide

FAQ

What is the best visitor counter for WordPress?

For most sites, Post Views Counter is the best visitor counter for WordPress when you want a visible count, and WP Statistics or Koko Analytics are better when you want site-wide, privacy-friendly analytics. The right choice depends on whether you need a live counter, a post views counter or full reports.

How do I add a visitor counter to my WordPress website for free?

Install a free plugin such as Post Views Counter, Page View Count, WP Post Views or Koko Analytics, activate it, choose what to count and place the counter with a block or shortcode. Each of these has a free version on WordPress.org.

Can I count post views in WordPress without a plugin?

Yes. Save a number in a custom field with update_post_meta(), increase it on each single post view and print it with get_post_meta(). The code in this guide also adds a cookie to avoid counting the same browser repeatedly, plus optional bot and role filtering.

Which plugin shows how many visitors are online right now?

WP Statistics can monitor online users in real time. StatCounter and WP Visitor Statistics also report real-time activity, and WP Visitor Statistics offers a dedicated online counter in its Pro version.

Will a visitor counter slow down my site?

A well-built counter has a small impact. Koko Analytics adds less than 1 KB to your HTML, and WP Post Views uses lightweight JavaScript. Heavier suites do more work, so choose the simplest plugin that answers your question.

Why does my visitor counter show different numbers than Google Analytics?

Each tool filters bots, defines a visit and handles repeat views differently, and cookie settings or ad blockers can change what is recorded. Treat any plugin as a consistent baseline for trends rather than an exact match to another tool.

Does a visitor counter work with caching plugins?

It can, if it counts from the browser. Choose a JavaScript, REST API or Ajax mode where available, and clear your caches after installing. PHP-only counting misses pages that a cache serves without running WordPress.

Can I show view counts on WooCommerce products?

Yes. Page View Count supports WooCommerce custom post types, Page Visits Counter – Lite includes shop, product, cart and checkout pages in its rules, and the custom code works for products when you add “product” to the is_singular() check.

Final thoughts

A good WordPress visitor counter should match the question you are asking. Post Views Counter is the strongest all-rounder for per-post views, WP Statistics and Koko Analytics cover privacy-friendly site-wide stats, and Page View Count, WP Post Views and Page Visits Counter – Lite keep things simple. StatCounter and WP Visitor Statistics lean toward real-time and location reporting.

If you prefer full control, copy the custom code above, test it on a staging site and expand it with the bot filter, shortcode and most viewed query. Either way, install one counter at a time, exclude your own visits, clear your caches and compare the numbers after a week. That will tell you far more than any feature list.