In today’s world, WordPress is the most popular content management system. It empowers almost 30% of the world wide web. Users from all over the world build WordPress websites.
Traffic plan is a very important parameter for online WordPress stores. How will you earn if there is no or less traffic on your online store? Good traffic plans exercise the best SEO practices to increase organic traffic and drive sales.
We want as many eyes as possible to watch our online store of fashion, sports, travel, tech or any industry. Search WordPress blogs on the internet, and look at how diverse products are.
That is why SEO is a big part of the strategy for online business. Specifically, startups desperately need a good SEO plan.
Now as most of these businesses rely on WordPress, our question is ‘ What is WordPress SEO ?’. In this post, we will answer the question. We will discuss why WordPress is the best platform for SEO.
Let us first understand what SEO (Search Engine Optimization) is all about.
What is SEO, and why is it Important?
When you have to find something on the internet, you turn on the search engine. You search WordPress blogs or websites that have the content which addresses your queries. Hence, as a website owner, it is imperative to make sure that its visibility on search engines is impressive. Nothing else, but SEO can help.
SEO is the discipline that deals with the techniques used to make websites search engine friendly. It is a wide range of strategies and activities that smooth the way of search engine ranking of any website. The following are some primary benefits of search engine optimization.
- If your WordPress blog ranks high in Search Engine Results Pages (SERP), it will have much better visibility. Increased and converting traffic is the obvious outcome of great visibility.
- A highly-ranked site instantly wins the user’s trust. It appears more credible and trustworthy.
- SEO emphasizes the quality of content. Hence, you will be obliged to provide useful and relevant information.
Are you totally unaware of SEO? You need not to panic, as we will also address basic SEO procedures.
If you have created a WordPress website, you have already taken the very first step. The platform is well-optimized for search engines. In addition, plenty of simple and beginner friendly ways can help you push a site towards the top of rankings.
Let’s check out what makes WordPress that Unique. What is WordPress SEO?
The URLs on your site are called the permalinks. It is very simple and easy to edit your permalinks with the WordPress dashboard. Just visit the settings and give the format you want. By default, this is how it looks.
Customize it to a format like http://yoursite.com/%postname%/.
It is better for the search engines and your visitors, who need to figure out the topic of your article from the link.
Embedding the keyword in the link plays an important role in search engine optimization. Moreover, when permalinks are better the CTR of your posts on search engines also improves.
The click-through rate for a link which is also a Google ranking factor is called CTR. When you get fewer clicks than expected, Google drops you into lower positions. The position of sites with higher CTR improves.
When your link is viewable, you get fewer visitors from other sources and social media as well. So do not leave them with the default option.
Adding Metadata Automatically
Two major ranking factors are SEO title and meta description. Add them to every post and page. To improve the position significantly, add keywords in them.
Since they are viewable on the search engines, they also help improve the CTR. Install one of many SEO plugins and add them. This is the power of WordPress. For exercise, open Google now, search WordPress blogs and check their URLs.
The process does not take more than a couple of minutes. Hereafter you can use the same plugin for every post. Plugins like Yoast will get the needed information from the title and first sentences of content if you do not add the metadata.
Novice users are often not aware of the immense power of WordPress plugins. The plugins are small pieces of add-on software. They add new features and functionalities on your website.
SEO Optimized Images
Not only images beautify the content, they also make it more readable. Since they break up text into chunks, text becomes easier to read and understand. By influencing user experience, graphical elements indirectly affect SEO.
So publish the high quality images that are relevant to your niche. Optimize them for SEO to get the maximum exposure.
Now, what has WordPress to do with that. Well, WordPress lets you go to edit options of an image and fill in the “Alternative Text” box. Include a version of your keyword to achieve the best results. While customizing articles, you are two clicks away from SEO optimization of images in it.
Heavy images can slow down websites. This is very bad, as research suggests that a website taking more than three seconds to load, loses its traffic. Speed is an important consideration of search engine rankings.
So edit the sizes of images to increase the speed.
Search WordPress blogs and try to find out what kind of images they have uploaded.
Try to keep your visitors around for more time by engaging them with your content. Good user experience is crucial for that. The reason behind the bad one could be anything from bad web design to an ugly structure of the content to poorly chosen images.
There are some metrics Google uses to measure the quality of user experience your website has. For example, the Bounce rate and the average time that a guest remains on your site. Check the bounce rate of your website through Google Analytics account. A high bounce rate, when the content is relevant to your ranked keywords, is the sign of poor user experience.
Increased engagement is another benefit of a good looking website. People leave their comments along with their questions. The active community boosts the rankings. WordPress comes with lots of options to help you customize your site. A plethora of great plugins and themes is available. You can now be more creative than ever and design amazing websites.
As stated earlier, site speed is an important ranking factor. High loading time frustrates the viewers. The bounce rate is badly affected. Google can even ban the website, if it is too slow.
Speed is not a problem for those who use the WordPress platform. Fast loading themes meet every need. A lot of plugins can be downloaded for the purpose. Thes plugins were specially designed to increase the speed of the WordPress website.
If your WordPress website is slow, you are not utilizing the potential of the platform properly. Check the load time of your website on Google PageSpeed insights.
Over the last few years, the number of mobile users has drastically increased. Entrepreneurs today are bound to adapt to this new trend.
There is nothing to worry about, if you use WordPress. Most of the themes are mobile optimized. WordPress also lets you check how it looks on different devices. All of the WordPress themes are responsive. They adjust according to the screen size of the user.
Search engines like Google, are looking for a mobile version of your website. This version, and your regular online version has to be the same. Slower speed on mobile can decrease your ranking significantly.
Social Media Integration
It would not be wise to overlook the importance of social media while talking about SEO. Majority websites receive their best organic traffic through social media.
Rankings get better when you engage your audience on social media. It is less about how many followers you have, and more about how actively these followers participate in the posts and comments.
WordPress is ahead of competition, once again. Hundreds of plugins, tailor-made to maximize your social media presence are available in the WordPress repository.
Automate your campaigns, add social media buttons to your content and get shares from your visitors. Embed a social media feed on your website. There are a lot of options to encourage your guests to be a part of your social media campaigns.
Dedicated SEO Plugin
A lot of plugins are designed to improve SEO. Yoast is the best among them.
Creating a Sitemap
A list of all the pages and other content on your website is a sitemap. It is usually organized into a hierarchy. Sitemap is a quick way to see what website is all about, what it includes etc.
They were once designed to help the user navigate the website. Today, their primary purpose is to communicate information to search engine bots which are also known as crawlers.
Adding a sitemap to your website has no direct mechanism to boost the search engine rankings. Even though experts recommend it as a valuable SEO tool.
Crawlers can see all of the pages on your website and understand their mutual relevancy. This makes their work easy. They can index your website to present relevant content to searching users.
Adding a sitemap to WordPress website is very very simple. Targeted plugins like Google XML Sitemaps or a comprehensive SEO tool such as Yoast SEO can do it.
Hopefully, now you clearly know what is WordPress SEO, and how it can help you rank your website on the search engines. Let’s share some valuable tips for improving the SEO of your WordPress websites.
Wise Selection of Hosting Provider
The hosting provider plays a vital role in SEO. Be extra careful and picky. Good host pushes you to the top of search engine result pages by boosting your speed. We have already talked about how important speed is.
Your host also has an impact on the amount of downtime your website experiences. Physical distance between servers and visitors also plays its role. As a matter of fact, both are important ranking factors.
Choose the reliable and well-reputed host. If you have chosen the bad one, do not panic. You can always switch with the better one.
Use Different Headings in your Content
Google loves easy to understand content. Headings and bullets organize the text and make it fun to read.
WordPress text editor provides you various formatting options. It provides different heading tags from H1 to H5. Try to use all of them.
Sitemaps cannot convey the crux of individual content, scattered on the different pages of the website. Headings solve this problem. Sitemaps read them to understand the value content provides. Moreover, headings provide amazing visual benefits.
1) Write the Long-form Content
Pay special attention to the length of content. Google’s algorithms heed this very parameter.
Longer content has advantages because search engines consider it more useful. The more the content is comprehensive, the more it informs the crawlers with the help of different keywords and headings. It increases your credibility and encourages your visitors to spend more and more time on your website.
It also provides more value to the readers. Try to make the content in-depth, as much as possible.
2) Add and Update Your Posts Frequently
Google’s algorithms consider the frequency of content, along with the length. Older and higher quality content definitely does well. However, a boost has to be given to a newer and fresh content that is more likely to be relevant to searchers.
3) Add Quality Internal and External Links
Just like human beings, websites have to be social as well. Search engines don’t consider your website in a vacuum.
They rather notice its connections, both internally and to other sites. Plenty of links throughout your posts and pages tells crawlers how they relate to similar content. It encourages other websites to provide you backlinks.
It, in turn, communicates to search engines that your content is valuable.
Don’t just cram too many links on your content. Also do not use irrelevant links. It will affect your credibility. As a consequence, your search engine rankings will suffer.
Also, try to incorporate links where they naturally fit. Point readers toward high-quality websites with good rankings. Key to achieving amazing SEO results is smart incorporation of internal and external links.
4) Build Content around Keywords
The keyword concept would not be new for you, probably. The short phrases that describe your content topic. For example, ‘easy recipe’, for cooking niche websites.
Choose a keyword for each post or page and use it in various places. For example, the title, the headings, and the content itself. This is a common way to communicate your topic to search engine crawlers. It increases the chances of showing your content in relevant searches.
SEMrush is the most trusted solution for getting you started, with this. You must fit the keywords naturally in the content. Shoving them without context would not only look absurd but decrease your rankings as well.
WordPress is no doubt, the best platform to start your online business. Tremendous SEO advantages make it the best possible candidate. It is beneficial for both owner and user.